The 48th edition of the Tour of the Alps concluded on Friday, April 25th in Lienz, Osttirol, after a five-day journey through the Euregio roads, starting from San Lorenzo Dorsino in Trentino, with Alto Adige hosting the central stages of the challenge. People are still talking about this spectacular edition won by Michael Storer weeks after the event.

Credit goes to an exciting event and its protagonists, starting with Giulio Ciccone, second at Liège-Bastogne-Liège just two days after the Lienz finale, and the Australian in the Melinda Green Jersey, who is riding in the top positions of a Giro d'Italia tackled with ambition.

Five days of great cycling that captivated not only the roadside audience, involved in a rich program of side events, but also television and web viewers, with numbers growing strongly across all platforms.

Thanks to the strategic partnership with Infront Sports & Media, the global sports marketing giant, the Tour of the Alps toured the world with two daily hours of TV broadcast in over 100 countries, and the initial audience data speaks clearly. In particular, the final stage of the 2025 edition, broadcast on the terrestrial channel Rai 2, recorded a share above 4%, with audience increases in double digits compared to the previous year. Also very important was the broadcast on ORF of all five race days, especially for the Austrian part.

A success that continued on social channels, which reached new interaction peaks and reached unprecedented audiences, thanks to a well-calibrated mix of race content and fan engagement, enriched by the activities of ambassadors Daniel Oss and Lukas Pöstlberger and important, engaging partnerships, such as the one with Aquila Basket Trento.

On Instagram, the official Tour of the Alps profile more than doubled the coverage and impressions compared to the previous year, with follower growth of over 3,500 units during the race days alone.

Important numbers also for the official YouTube channel, with over 200,000 views, more than 11,000 hours of watch time, over 2 million impressions and an average viewing time of over 3 minutes.

Among the 2025 novelties, the collaboration with FantaCycling also had a great impact, the popular fantasy gaming platform dedicated to the world of two wheels. Thanks to daily live streams on YouTube and Twitch, during which athletes and sports directors intervened, Tour of the Alps was able to tell its story to an audience and with a different tone of voice than usual, a formula that was greatly appreciated by the community.

The Special League Tour of the Alps on Fantacycling recorded over 2,700 participants, with an engagement of over 45 minutes per user during the week. A success that continued on Fantacycling's social channels, where content about Tour of the Alps reached nearly 400,000 accounts on Instagram, with 45,000 interactions.

Important numbers also for the official website www.tourofthealps.eu, stormed by cycling lovers and industry professionals. Almost 116,000 sessions were recorded from the eve, Sunday, April 20th, to the grand finale on Friday, April 25th, with a +10% increase compared to 2024, with over 500,000 pages viewed.

The Tour of the Alps story was then rewarded by specialized and general press at an international level, with over 1,500 journalistic contributions and more than 25 million web views.

"The first data available to us certifies the event's success and rewards the efforts of a fantastic team, of which I am proud," declared Tour of the Alps General Manager Maurizio Evangelista. "It was a very uncertain and spectacular Tour of the Alps, perfectly interpreted by riders and teams. We were the first to bet on this format of short and never predictable stages, and the evolution of modern cycling is proving us right".

"Together with our territorial partners, Trentino Marketing, IDM Alto Adige and Tirol Werbung - whom I warmly thank along with all sponsors - we are already working on the next edition. Cycling rhythms are increasingly tight, and the #TotA is a complex event that requires our work group to be committed twelve months a year to maintain and elevate the quality and safety standards that distinguish our organizational machine. And from a communication perspective, the work on new formats and ideas has already begun."