It's a tantalizing prospect: to pedal as well as kick a ball. It's a tantalizing prospect, perhaps even a "flight of fancy," but given that it comes from Paris Saint-Germain, perhaps it deserves at least a modicum of attention. From football to cycling is just a small step: all it takes is the will to do it and score a goal. It's no longer just fan fantasy or an isolated rumor. It was Victoriano Melero himself, chief executive officer of the Parisian club, who publicly confirmed that the project has been taken into consideration. It's not imminent, but it's not a closed door either. And for a club like PSG, when a door remains ajar, it means something is truly moving.

Equally intriguing is the ownership of Paris's other football club, Paris FC, whose sovereign wealth fund from the Kingdom of Bahrain acquired 20% of the shares of Pierre Farracci's team six years ago. Since this year, the shirt sponsor of the Parisian team is Bahrain itself, while the jersey of Milan Erzen's team, produced by Alé of Alessia Piccolo, features the blue, light blue and white colors of Paris FC.

The subject is of global interest, because a potential PSG entry into cycling would change the economic and media balance of the entire WorldTour. And perhaps this could also be a new frontier—that of Primary Funds and others investing in sport and creating circular synergies: men's and women's football teams, men's and women's basketball teams, volleyball teams, cycling teams and whatever else you want, with bicycle and motorcycle brands, accessory manufacturers and so on. These are things that only a few can do, provided they do it also in and with cycling.