If we want to know the name of the rider who earned the most, guessing will be very simple because, like last year, Tadej Pogacar can boast the highest earnings in the World Tour with his victories. Riders who win grand tours are those with the highest turnover, such as victory prizes and sponsors, but when a rider wins indiscriminately on the top step of a grand tour or a Classic, the situation is quite different. Pogacar wins a lot, and this happens from the first to the last race of his season, and even though he has obtained five fewer victories compared to last year, the figures for 2025 are still crazy. It is calculated that he has earned approximately 12 million euros this year.

By his own admission, 2025 was his best season. But the Slovenian, with a smile, admitted to repeating this phrase at the end of every season for a few years now and that each year is better than the previous one. The proof of what he said is in the numbers, and the guy from Komenda, who obtained five fewer victories compared to 2024, is still the most victorious of the season. The difference in victories is due to the 6 stages conquered last year at the Giro d'Italia. The successes were 20, and behind him is the young French rider Paul Magnier with 17, then Pogacar's teammate Del Toro (16), then Merlier (15), Brennan and Pedersen (14).

In terms of quality, it is difficult to beat the Slovenian's 2025 season, which saw him win the UAE Tour with 2 stages, Strade Bianche, the Tour of Flanders, the Flèche Wallonne, Liège-Bastogne-Liège, the Dauphiné with three stages, the Tour de France with three stages, the World Champion title, the European Champion title, the Tre Valli Varesine and the Giro di Lombardia. And regarding Monument Classics, in 2026 he wants to take Paris-Roubaix and Milan-San Remo as well.

His first victory came on February 19th and the last was on October 11th at the Giro di Lombardia. Many numbers and many records: the world champion won 7 times with a gap of over a minute on the second-place finisher and closed the season with 11,680 points in the UCI ranking, where the second-placed Jonas Vingegaard is at 5,944 points.

In this season, out of 17 different races contested, Pogacar managed to reach the podium 15 times. Third at Milan-San Remo, second at Paris-Roubaix, Amstel and GP Montreal, the Slovenian rider missed the podium only twice: at the Grand Prix de Québec (29th) and in the World Championships time trial in Kigali (4th).

Pogacar is also the undisputed master of Monument Classics with three victories at Flanders, Liège and Lombardy, and he reached the podium at Milan-San Remo and Paris-Roubaix. His career total is now 10 Monument Classics won and ahead of him are only Roger De Vlaeminck with 11 victories and Eddy Merckx with 19 successes. Like the legendary Cannibal, Pogacar also managed the feat of winning three Monument Classics and the world champion title in the same season.

Returning to his mind-blowing earnings, when you raise your arms like Tadej Pogačar, you acquire an inestimable value, comparable to a masterpiece in art. Pogi's contract, according to Belgian sources, is around 8 million euros per year. A contract that was adjusted upwards last year after the Giro-Tour-World Championships triple. To this sum must be added the bonuses agreed with the team for victories at the Tour de France (1 million euros) and the World Championships (250,000 euros).

But that's not all, because Tadej Pogacar also has his own brand whose merchandising is estimated at 1 million euros and doubles year after year. There are nine brands that have a partnership with Pogacar: Colnago (bicycles), DMT (shoes), MET (helmets), Continental (tires), Enervit (nutrition), Jana (water), Plume (Wi-Fi), the Slovenian Tourism Board and MyWhoosh (virtual cycling): all totaling an additional 2 million euros. A figure that should double next year, as according to La Gazzetta dello Sport, there are two new negotiations on the horizon worth another million euros per brand.