As the Tour begins, Tudor Pro Cycling announces a new prestigious partnership: MSC Cruises is now part of Fabian Cancellara's team.

The new sponsor will have high visibility on the Tudor Pro Cycling Team kit - we'll discover the details this evening during the official presentation - with the brand prominently displayed on riders' jerseys and team vehicles, including support cars and buses.

Pierfrancesco Vago, Executive Chairman of MSC Cruises: "We are proud to collaborate with the Tudor Pro Cycling Team as Official Main Partner at the start of this new exciting chapter for the Team participating for the first time in the world's greatest cycling event. We can't wait to support the Team on roads around the world and show our brand to a new global audience that follows this exciting international sport".

This announcement represents MSC Cruises' first involvement in professional cycling and the latest sports partnership for the Cruise Line, which also includes Formula 1 and some of the world's top football teams.

Raphael Meyer, CEO of Tudor Pro Cycling, added: "With MSC Cruises based in Geneva, Switzerland, and Tudor Pro Cycling being a proudly Swiss team, the partnership reflects a shared national heritage and focus on high operational standards. Both organizations place strong emphasis on planning, technical skills, and reliable execution, whether managing complex cruise operations or supporting elite athletes on the road".