The official Pink Jersey of the Giro d'Italia Women has been unveiled in Feltre, just hours before the start of the 19th stage of the Giro d'Italia, which will kick off tomorrow from Cesenatico and conclude on June 7th in Saluzzo.
It will be Regina, a brand of the Sofidel Group, that will put its name on the symbol of leadership, created once again by Castelli and designed by Maria Teresa Castelli.
In its second year of sponsoring the Giro d'Italia, the Regina brand is expanding its involvement in cycling by becoming the main sponsor of one of the most coveted jerseys in women's professional cycling, in one of the most star-studded editions of the Corsa Rosa.
The Pink Jersey is not only the symbol of the Giro leader but also represents a technical excellence in the field of aerodynamics. The result of over 20 years of development, this jersey was designed by Castelli with testing in the wind tunnel at the Politecnico di Milano.
This year, the creative project has chosen to distinctly differentiate the Pink Jersey of the Giro d'Italia Women from that of the men's race. While the Giro d'Italia celebrates its 95 years of history, the Giro d'Italia Women continues to build its own autonomous identity through dedicated storytelling and the valorization of its unique characteristics.
For two years now, the creative concept has been born: "Wonderful Women," a fusion of "Wonder Woman" and "Wonderful World." A unique, extraordinary, and distinctive world, just like the women's cycling world.
The visual inspiration takes shape from the starry sky: a universal symbol of wonder, aspiration, and guidance. The constellation of the Giro d'Italia Women – designed to reflect the 2026 route – makes it metaphorically eternal, as if traced in the sky.
STATEMENTS
Luigi Lazzareschi, Chief Executive Officer of Sofidel: "We are proud to sponsor the Pink Jersey of the Giro d'Italia Women with the Regina brand, an event experiencing strong growth that reflects a broader trend: that of women's sports, increasingly followed and rich in technical value. A precious opportunity for international visibility for our most well-known brand, which takes on an even more special meaning in the year of our sixtieth anniversary."
Paolo Bellino, Chief Executive Officer and General Director of RCS Sports & Events: "We are pleased that Regina, in addition to the Giro d'Italia, has decided to support the Giro d'Italia Women, whose Pink Jersey is one of the most coveted in world cycling, as demonstrated by the excellent quality of the start list for this edition. This participation, and this continued interest from commercial partners, confirms the growth of the event, which will have an even broader television reach both in Italy, with daily coverage on Rai2, and abroad, as it will be broadcast worldwide, just as happens with the men's Giro d'Italia."
Alessio Cremonese, Executive President of MVC Group: "The Pink Jersey of the Giro d'Italia Women is not only an iconic symbol of world cycling, but also represents a concentration of research and technical innovation. The result of over twenty years of development in the field of aerodynamics, it was designed by Castelli through specific testing in the wind tunnel of the Politecnico di Milano, with the objective of guaranteeing the best performance for the athletes. For the road stages, moreover, a dedicated body suit has also been developed, designed to offer the highest level of aerodynamic efficiency and racing performance."
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