There is an Italy made of talent, energy and determination that races today in international women's cycling. It is the Italy that Fantini has chosen to support by becoming title sponsor of the Vini Fantini - BePink team, which at the upcoming Giro d'Italia Women, starting Saturday, May 30th, will wear a special jersey dedicated to Italy and its artistic and cultural excellence.

The uniform, in intense shades of purple and fuchsia, intertwines monuments, architecture and symbols of Italian heritage in a design that is a visual manifesto of identity and contemporary momentum. A jersey designed to transform every stage into a moment of belonging, strength and vision.

«We chose women's cycling because here we found authenticity, determination and a strong push towards the future – declares Valentino Sciotti, founder and CEO of Fantini Wines –. The new jersey was born from the idea of bringing not only our name into the race, but also an image of Italy made of creativity, character and beauty recognized throughout the world».

Women's sport: a story from long ago

Fantini's commitment to women's sports did not begin today. Over the years, the company has supported Italian women's beach volleyball, also supporting Abruzzo-born athlete Claudia Scampoli, and has chosen to invest in projects where sport becomes an opportunity for growth and freedom.

In 2021, after the Taliban's return to power in Afghanistan, Fantini contributed to organizing a humanitarian corridor to bring some athletes from the Afghan national cycling team to Italy. The athletes were welcomed in L'Aquila, where they were able to resume training and living in freedom.

This commitment today finds continuity also in the presence within the Vini Fantini - BePink team of Fariba Hashimi, Afghan national champion who fled her country five years ago and became a symbol of redemption.

«With Vini Fantini - BePink we bring to the Giro d'Italia Women a story that unites sport, empowerment and Italianness. Women's cycling is experiencing extraordinary growth and today represents one of the most interesting movements for authenticity and engagement capacity. It is a world in which Fantini naturally recognizes itself» concludes Sciotti.