After a memorable season in which Tadej Pogačar conquered the Giro d'Italia, Tour de France, and World Championship, Scicon Sports is proud to present the TRIPLE CROWN 2024 PHOTOBOOK: a unique photographic work, created to celebrate one of the most iconic moments in modern cycling history.

Tadej Pogačar, always close to Scicon Sports, has shared a long series of successes with the brand: 3 Tour de France, 1 Giro d'Italia, 9 Monument Classics, and almost 100 total victories. 2024 represents the pinnacle of this journey: a legendary triple crown.

A project born from friendship and a shared vision
The book's idea was conceived in October 2024, during a dinner with the Scicon Sports Racing Factory Support Team, Alex Carera of A&J Sports Management, and Alen Milavec, Tadej's personal photographer. The goal was twofold: to celebrate a historic season and support the Tadej Pogačar Foundation, which has always been committed to promoting sports and youth development.

For ten months, the Scicon Sports communication team passionately curated every detail: photo selection, texts, graphics, and packaging. The project received the valuable support of the UAE Emirates XRG team, a preface by Phil Liggett, and a special letter from Uršk Žigart dedicated to Tadej.

"I am happy that the Triple Crown Photobook can help those in need through my foundation and I thank Scicon Sports for supporting this project. Now I count on all of your support, and I'll see you on roads around the world," said Tadej Pogačar.

Three editions for an inclusive and supportive project

The Triple Crown Photobook is available on sciconsports.com in three versions:

1. Collector's Edition
250 numbered and signed copies by Tadej Pogačar, housed in a Scicon Sports protection, including a pair of Lifestyle Turcio 2.0 sunglasses. Price: 250 Euros

2. Standard Edition Printed version of the book. Price: 80 Euros

3. Digital Edition Free download in low resolution, to browse comfortably on tablet or smartphone

The proceeds will be donated to the TP Foundation, supporting charitable initiatives and the growth of young talents.