Sunday, April 20th in San Lorenzo Dorsino, Trentino, on the eve of the Tour of the Alps (21-25 April), a new partner will make its debut in the G.S. Alto Garda race, accompanying the caravan with its unique aromas and flavors.

The cycling event of the Euregio Tyrol-South Tyrol-Trentino announces the entry of Caffè Italiano Bocca della Verità® as an official partner. The 2025 season marked the brand's debut in professional cycling: in addition to the partnership with the Tour of the Alps, Caffè Italiano Bocca della Verità® has also established a collaboration with the Italian Cycling Federation.

The agreement was finalized by Infront, a leading sports marketing company and strategic partner of #TotA for marketing and commercial rights, as well as TV production and distribution.

A symbol of authentic espresso since 1958, the flavors and aromas of Caffè Italiano Bocca della Verità® are the result of a strictly natural production process, without additives, with slow and artisanal roasting.

A coffee designed to accompany every moment of the Tour of the Alps: the public of this euro-regional event will be able to experience a unique experience thanks to tastings offered by the Caffè Italiano Bocca della Verità® stand and an exclusive selection of blends designed to regenerate body and mind, with blends that will also be protagonists in the hospitality area and press room.

But there's more to the partnership between the Tour of the Alps and Caffè Italiano Bocca della Verità®. The two entities share important values such as environmental protection and emission reduction. The #TotA stands out for an innovative and green format, with attention to logistics and reducing race transfers. Caffè Italiano Bocca della Verità®, meanwhile, continues its commitment to ethical bean selection, short supply chain, and the use of compostable and recyclable materials.

"Supporting the Tour of the Alps means taking our story beyond the coffee cup: it's celebrating movement, challenge, respect for nature and ourselves," commented Veronika Šmejkalová, Administrator of Caffè Bocca della Verità.

"The entry of Caffè Italiano Bocca della Verità® into the Tour of the Alps family adds an element of taste and tradition that perfectly matches our identity. We share attention to quality and sustainability, and we are happy that this collaboration can accompany our caravan and our public with the aroma and character of an authentic Italian espresso," said GS Alto Garda President Giacomo Santini.

With over 65 years of experience, presence in 36 countries, and an offering ranging from coffee beans to compatible capsules, Bocca della Verità® confirms itself as an ambassador of Italian culture worldwide. The collaboration with the Tour of the Alps marks a new step towards the future. A future that smells of coffee, passion, and a lot of road to travel together.