Starting from 2027, Safety Jogger Works will become co-title sponsor of the Soudal team, whose identity will therefore transform into Soudal Safety Jogger. This historic partnership was unveiled today with an adrenaline-fueled promotional video in Top Gun style, marking a new bold chapter for the team and celebrating the natural evolution of a five-year journey of great success.

Safety Jogger, a Belgian company and global leader in personal protective equipment, began its collaboration with the men's team in 2022 and extended its commitment to the women's team, AG Insurance - Soudal, in 2023. Beyond its prominent presence on jerseys, socks and shorts, Safety Jogger has always provided complete protection to the "team behind the team," ensuring enormous brand visibility both on and off the bike.

Looking ahead to 2027, this high-level co-title partnership projects Safety Jogger onto the world's most important cycling stage, bringing its global presence to the next level.

A shared vision for the future

Based in Oudenaarde, a short distance from the team's headquarters in Flanders, Safety Jogger perfectly mirrors the values and competitive ambition of the team. Operating in highly competitive environments, both organizations have built a solid reputation through innovation, determination and a constant pursuit of excellence. Moreover, safety remains the absolute priority for both; Safety Jogger's mission to protect people from head to toe in the workplace aligns perfectly with the team's ongoing commitment to improving safety in professional cycling.

As a rapidly growing and ambitious company, Safety Jogger leverages this strategic partnership to drive its next phase of international expansion. The team boasts proven experience in helping partners increase their global visibility, strengthen brand awareness and connect with audiences around the world. Having witnessed the enormous impact of our fruitful collaboration, we are thrilled to be a cornerstone for Safety Jogger's future growth ambitions.

The agreement also marks an evolution of the team's historic collaboration with Quick-Step. The flooring brand has committed to continue faithfully supporting the team through 2030, with its iconic name remaining prominently visible on the new Soudal Safety Jogger race kit.

On the occasion of presenting the new partnership as co-title sponsor, Tom Gybels, General Manager of Safety Jogger, stated: "We are incredibly proud to share this historic milestone in our global journey of protecting people from head to toe. Becoming co-title sponsor is the highest recognition of our long-standing relationship and the cherry on top of five years of incredible business growth. From 2027 onwards, we will take our commitment to the next level, further strengthening our partnerships in the PPE sector, brand growth and our presence on the world cycling stage."

Jurgen Foré, Team CEO, added: "The strongest partnerships are built on shared values, and that is precisely why our future with Safety Jogger is so promising. While we both have Flemish roots, we have built a global presence through a constant commitment to innovation and excellence. This new co-title partnership is the natural evolution of a highly successful collaboration and we are excited to take our partnership to the next level, pursuing ambitious global objectives together."