Pardus, the Chinese brand of high-end bicycles, has officially debuted in Europe. Breaking away from the traditional export model, Pardus is the only Chinese cycling brand to have established a permanent corporate presence as a European shareholder. The brand enters the market with a business model deeply rooted and highly customized, specifically designed for European cyclists and retailers.

Pardus leverages the enormous industrial capacity of its parent company, Taishan Sports Industry Group, a trusted supplier for the highest-level international sporting competitions, including the Olympic Games, for over 40 years. While Taishan Sports Industry Group's diversified portfolio ranges from stadium construction to smart gym solutions and professional equipment for elite gymnastics, judo and boxing, Pardus operates as a highly specialized premium cycling division and official bicycle supplier to the Chinese national cycling team.

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