Since 1967 URSUS has been designing and producing high-quality cycling components in Italy, with the goal of offering reliable, innovative products built to last. With this same spirit, the new high-performance wheel range was born, now available on the website www.ursus.it.

After the recent and profound rebranding of the brand - which brought the company's industrial soul back to the center - the new range represents a further step in enhancing URSUS's technical know-how. "Designed by engineers, developed with athletes, tested in the WorldTour" is not just the brand's new pay-off, but the method that guided the development of a complete, performance-oriented proposal.

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