Pinarello has inaugurated a new flagship store in New York, the first "Pinarello Boutique" located outside of Europe. The new space is located at 114 Wooster Street, in the heart of SoHo, bringing the total number of Boutiques worldwide to four; the other locations are in London, Zurich, and Villorba (Treviso).

The New York retail space will offer the entire range of Pinarello products, including the newly launched DOGMA X and X Series models, as well as a dedicated area for bike fitting and frame sizing, a workshop, and a consultation space for the premium "MyWay" configurator, which allows customers to customize frame paint and components.

Dedicated spaces have also been reserved for Q36.5 cycling apparel and footwear, Amacx sports nutrition, and Partington carbon wheels; historic pieces, such as the Bolide F HR 3D with which Filippo Ganna set the Hour Record, enrich the environment celebrating Pinarello's great cycling heritage.

To celebrate the opening, Thursday evening Pinarello organized a special event in the presence of President Fausto Pinarello, young American talents from the INEOS Grenadiers team Magnus Sheffield and Andrew "AJ" August, Q36.5 founder Luigi Bergamo, and other guests. Saturday morning also featured a group bike ride departing from the Boutique, organized in collaboration with Best Buddies International and Good Guys Racing.

Pinarello's President, Fausto Pinarello, stated: "We are thrilled to inaugurate our new flagship store in New York. For us, a Boutique is much more than just a shop: it is a space where cyclists can fully immerse themselves in the world of our bicycles, products, and services, experiencing firsthand the craftsmanship embodied in every frame. We want every visitor to feel special the moment they step through the door and to consider this place a must-visit destination every time they visit this incredible and iconic city."