A new chapter for cycling and performance culture began this weekend in La Turbie, where athletes, cycling enthusiasts, partners and members of the local community gathered to celebrate the official opening of Triple Crown. Located between Monaco, Nice and Sanremo, the project was conceived as something more than just a shop. It is a contemporary clubhouse built around the idea of creating a home for sports enthusiasts, excellence and meaningful experiences.

At the heart of Triple Crown is a team of athletes and entrepreneurs united by a shared vision. The group includes racing driver and 24 Hours of Le Mans winner Antonio Giovinazzi; professional cyclists Matteo Trentin and Giulio Ciccone, two of the most respected Italian professionals; Oliver Bearman, F1 driver and one of the brightest young talents in international motorsport; former alpine skier and entrepreneur Claudia Morandini; and entrepreneur Elena Giovannelli.

"My experience in the world of alpine skiing taught me that the strongest sports communities are built long before competition begins, through shared experiences, mutual respect and common passion. This belief laid the foundation for Triple Crown. Our goal was to create a place where people could come not only to buy a bicycle, but to meet, share stories and experiences and feel part of a group. A place capable of transforming individual passion into something collective. La Turbie is the first place where this vision comes to life, but it will certainly not be the last where we hope to see it grow," said Claudia Morandini.

Different disciplines. Different paths. One shared conviction.

Excellence is the fruit of talent, discipline and long-term vision. This philosophy inspired the name Triple Crown, a term in sports that represents one of the rarest and most prestigious achievements: conquering three important objectives at the highest level. The result is a space that goes beyond the traditional boundaries of retail to become a true destination for the community. Four complementary experiences coexist under the same roof: a top-of-the-line bike shop; a specialized workshop inspired by the efficiency and precision of a Formula 1 pit box; an authentic Italian café; a curated program of cycling experiences to explore some of the most iconic roads in the region.

At Triple Crown, cycling is just the starting point. The real value lies in the experience: pedaling on the most emblematic roads of the Riviera, returning for a coffee, watching races with other enthusiasts, receiving expert technical support and becoming part of a community built on shared values and passion for performance.

It is a philosophy that reflects the character of the Côte d'Azur itself, a destination long favored by professional athletes and cycling enthusiasts from around the world, thanks to its year-round favorable climate and roads considered among the most spectacular in international cycling. The opening event gave the founders the opportunity to share their vision for Triple Crown and its future:

Antonio Giovinazzi. "Whether driving a Formula 1 car or preparing for a bike ride, performance is built on preparation, precision and attention to detail. These are the values we wanted to bring to Triple Crown. It is a place where people can enjoy cycling, but also experience the culture and mentality that underpin high-level performance."

Matteo Trentin. "This project is something I feel deeply connected to. Cycling, the sport I love, which has shaped who I am and allowed me to transform my passion into my profession, has brought together athletes from very different worlds without any forcing. What makes it special is its ability to inspire and be accessible to a very broad group of people, with different backgrounds and experiences, but united by a common passion. This concept is very close to my heart and I can only say that the group of people behind this project is fantastic. We are united by our love for cycling and by deep mutual respect."

Giulio Ciccone. "I am happy to be part of Triple Crown. It is a stimulating project, built together with friends and fellow athletes who share the same passion for sport and cycling. Together we are creating more than a destination for cyclists: we are building a place where people can come together and a new landmark for Monaco and the Riviera."

Oliver Bearman. "In recent years, cycling has become an increasingly important part of my life. At first it was an activity that helped me stay in shape, then it transformed into a real passion, which led me to get involved in Triple Crown, something that excites me very much. We are building a place for like-minded people who love cycling and share this passion. You will see me there often!"

Elena Giovannelli. "Triple Crown was created to be much more than a bike shop or a café. We wanted to build a place where people feel welcome from the moment they cross the threshold, whether they come for a bike ride, a coffee, expert advice or simply to spend time with people who share the same interests. The Riviera has always attracted people united by a passion for sport, performance and quality of life, and our ambition is to create a destination that reflects these values every day."

Just like the paddock of a Formula 1 team or the headquarters of a major sports institution, Triple Crown aims to become something bigger than a physical place: a meeting point where people connect through shared values, experiences and ambitions. Because if performance can be measured in seconds, watts or results, excellence is always found in the details.