Tomorrow, Thursday, May 14th, the sixth stage Praia a Mare-Potenza of the 109th Giro d'Italia will be preceded by a new edition of "A Tour Within the Tour", an amateur cycling initiative dedicated to clients and cycling enthusiasts, organized by Banca Mediolanum along the route of the pink race. In 2026, Banca Mediolanum renews, for the 24th consecutive year, its support for the Giro d'Italia as the official sponsor of the Mountain Prize, confirming its bond with the Azure Jersey and with one of the most followed and participated sporting events in the country. "A Tour Within the Tour" offers participants the opportunity to experience the atmosphere of the race up close, anticipating the passage of the professionals and pedaling along the stage route.
NAPLES, THE STAGE OF HUMANITY
In this third fraction of 2026, Paolo Bettini, Maurizio Fondriest and Dalia Muccioli will pedal alongside the participants, protagonists of some of the most significant pages in the history of Italian cycling. Along a route that leads from Nola to the heart of Naples, an extraordinary city for the density of its human relationships and for the culture of hospitality that animates its streets. Here humanity is expressed in the centrality of people, in the ability to create authentic bonds and in the sense of closeness that accompanies daily life. Francesco Moser still recalls with emotion his triumph in the pink jersey in the time trial Caserta-Naples of 1979 concluded in Piazza del Plebiscito. The meeting point is scheduled at the Banca Mediolanum stand in Via Fonseca, Piazza Salvo D'Aquino, in Nola, at 10:45 AM, with the start of the ride set for 11:20 AM. The finish is expected in Naples, on the same line that shortly after will see the sprint of the professionals, in an iconic and difficult-to-interpret finish. The initiative is organized by the Family Banker Office in Naples, a place of value and custodian of relationships, where listening and trust have always represented the principles at the base of Banca Mediolanum's consulting model. Over the last 24 years, this bond has translated into an increasingly widespread presence on the territory: Banca Mediolanum has grown in Campania, where today it has 19 Family Banker Offices, 158 consultants and over 48 thousand clients (Data source: Banca Mediolanum Business Intelligence office as of 04/30/2026). A growth that is not only numerical, but an expression of a relationship built over time founded on being a community.
"TOWARDS AUTONOMY" THE MEDIOLANUM FOUNDATION PROJECT FOR CHILDREN WITH AUTISM
In 2026, Mediolanum Foundation renews its commitment to minors by supporting "Towards Autonomy", the new fundraising initiative of the year. The project was created to guarantee 152 minors on the autism spectrum and their families a complete, coherent and continuous growth path, in collaboration with three reference organizations: Anffas Nazionale ETS APS, Renato Piatti Foundation and Angsa APS ETS. "Towards Autonomy" is aimed at children and young people with neurodevelopmental disorders, with the objective of accompanying them in the growth of communicative, relational and personal skills, promoting the achievement of the widest possible degree of self-determination. The project includes educational, laboratory and experiential activities, aimed at increasing self-management skills and basic autonomy, together with dedicated support for families, to assist them in daily management and reduce their emotional burden. Once again this year, Mediolanum Foundation will double the first 60,000 euros collected, contributing to expanding the impact of the initiative. The Giro d'Italia will be an opportunity to raise public awareness throughout the national territory, bringing the project's message to people and promoting a culture of inclusion and autonomy.
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