Applying daily facial sun protection is one of the most intelligent and responsible gestures we can make for our skin's health. According to dermatologists, consistent use of sun protection helps block the harmful effects of UVA and UVB rays, preventing up to 90% of premature skin aging. Thanks to new formulation types, applying SPF is no longer a tedious obligation, but a pleasant and personalized gesture through light textures, innovative formulas, and products suitable for every skin type.

A precious precaution we must remember every time we go out cycling with our beloved bicycle or plan to spend a day outdoors, as will happen in the next three weeks for Giro d'Italia spectators. The champions chasing the pink jersey whom we'll applaud roadside are the first to take care of their skin - let's imitate them with Heliocare 360° products by Cantabria Labs Difa Cooper. Scientific innovation has made great strides, also serving skin care.

With over 30 years of research and more than 80 scientific publications, Heliocare 360° is one of the leading brands in dermatological photoprotection. Its products protect skin from photo-induced damage, preventing sunburns, erythema, aging, and spots, all year round. The Heliocare solar range contains the Fernblock® patent, based on Polypodium leucotomos, and guarantees broad-spectrum coverage against UVA, UVB, visible light, and infrared, countering oxidative stress and aging signs.

Among the most loved products by athletes, we highlight Heliocare 360° Sport Transparent Stick SPF50+ for on-the-go, practical, and transparent protection. The stick is the perfect ally for reapplying throughout the day, especially when moving. It ideally complements a classic SPF50+ protection applied in the morning and allows renewing protection without getting hands dirty. It provides very high protection against UVA, UVB, visible light, and infrared; has a light and comfortable texture without the risk of a "white effect". With its small and lightweight packaging, cyclists can easily store it in a jersey pocket, tool bottle, or for those traveling by bikepacking, in a bag.

While waiting to discover who will win the Giro d'Italia and deserve the Trofeo Senza Fine, let's make skin protection from sun damage win. For our pink race, we've chosen Heliocare 360° Sport Transparent Stick SPF50+ as the team companion we can't do without.