Mapei, a leader in the production of chemical products for construction, returns alongside world and Olympic champion Paolo Bettini, evoking the great emotions experienced during his professional career. An initiative that underscores Mapei's continued passion for cycling and its involvement in reference events in the sector.

The union between Mapei and GeoGravel Tuscany - The Gray Roads marks a new chapter for the event that promises - as every year - to take gravel enthusiasts to still unexplored locations in the metal hills. The collaboration with such an important reality, always close to great sporting challenges, is expected to provide a significant boost for further growth of the event. This connection will be fundamental in creating new opportunities for community aggregation, uniting the passion for cycling with the shared values that bicycles can convey, one pedal stroke at a time.

"I am very happy about this collaboration" confirms Paolo Bettini. "I experienced extraordinary moments with Mapei and now I am enthusiastic about transmitting my current vision of cycling and the horizons that gravel has opened for me in recent years. Certainly the perception is different from when I was preparing the most important races on these roads, but it is no less intense. I can't wait to share the beauty and potential of the Gray Roads and create other new precious memories together."

Mapei's support confirms the deep passion that ties the brand to the world of cycling. Founded in 1937, the company was a true reference point in the professional field during the last decade of the 1990s and the early 2000s. The team achieved extraordinary results, winning over 650 races, including the Giro d'Italia and Vuelta a España, and twelve monument classics, including five editions of Paris-Roubaix in six years.

GeoGravel Tuscany - The Gray Roads and Mapei thus meet in Pomarance on May 31st and June 1st, ready to write new pages of sport together. A unique opportunity to authentically experience the new frontiers of gravel, exploring the breathtaking landscapes of the metal hills and pushing beyond one's limits, immersed in a context that unites nature, challenge, and passion.