Beking is not just a celebration of sport, but also an opportunity to make a difference in the lives of many children and young people, through educational activities on a day dedicated to cycling, sustainability, and training. Beyond being an event packed with appointments: Pro-Am, parents and children cycling, race for the youngest, and international cycling stars criterium, Beking stands out for its social sensitivity. A commitment that finds expression in the highly anticipated Charity Auction.

This moment represents a unique opportunity to actively contribute to supporting significant causes. The proceeds of the auction will indeed be destined to important organizations: Fight AIDS Foundation, Princesse Charlene de Monaco Foundation, and Beking Foundation, established in 2023 by the riders themselves at the end of the previous edition.

The Auction Prizes
The auction will feature a series of sports memorabilia and exclusive items that participants can win, with the opportunity to meet some of the legends of international sport directly.

During the evening, unique pieces will parade such as a limited edition saddle - only 9 pieces in the world - with special custom graphic "World Champion Prologue/Tadej" signed by Tadej Pogacar along with jerseys and a bicycle of the absolute protagonist of the 2024 season. For F1 enthusiasts, there will be the chance to win the helmet of this year's triumphant at Monaco, Monza, and Austin, Charles Leclerc and to collect the gloves of an incredible young talent like Ollie Bearman who will also be a special moment protagonist during the evening. Directly from tennis courts, there will also be the rackets of Jannik Sinner and Marin Čilić, with the Croatian tennis player also auctioning his outfit. Completing the list is the jersey signed by famous Norwegian footballer Erling Haaland and a Stajvelo City Bike, a design object perfect for two-wheel lovers.

Beking's Mission
Beking, with its association of professional and passionate cyclists, has the mission of uniting sport with solidarity, creating a positive impact on communities and raising public awareness about important issues such as environmental sustainability and education. This is why the proceeds from last year's auction were allocated not only to Fight AIDS but also to four associations chosen by the Beking Association: The Rayner Foundation, Regala un Sogno, Amigos de Ositeti, Associazione Bambi in support of their projects.