Factor unveils today ELARA, a new gravel racing bike designed with a clear objective: to deliver the handling and responsiveness of a road racing bike without compromising the capabilities required by modern gravel competitions.

At the heart of ELARA lies a decidedly agile approach to handling. Rather than designing the frame around the traditionally more relaxed characteristics of an endurance or adventure gravel bike, Factor has developed ELARA to be immediate, precise, and composed at race speeds. Its geometry is conceived to reward an aggressive riding position and decisive steering inputs, giving cyclists the confidence to attack corners, accelerate out of turns, and maintain speed over rapidly changing terrain.

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