The Tour of the Alps has established itself as one of the most attractive events on the international cycling calendar, thanks to a dynamic format and a strong connection with a unique territory such as the Euregio Tyrol, South Tyrol, Trentino. A stage race that combines sporting performance with the enhancement of scenic beauty, becoming a strategic showcase for brands and companies.

In view of the 49th edition (April 20-24), which celebrates the tenth anniversary of the signing of the euro-regional agreement, the Tour of the Alps welcomes into its "family" three new Official Partners: Allegrini Costruzioni, Proger and Gravity Media. The sponsorship agreements were signed by Infront, the strategic partner of #TotA and responsible for marketing and commercial rights and TV production.

Allegrini Costruzioni is a company specializing in the construction sector, a guarantee of quality for over half a century. The Rome-based company is particularly attentive to environmental protection, a value shared with the Tour of the Alps, which has distinguished itself over the years for numerous sustainability initiatives.

From the engineering sector comes Proger, an Italian company very active at the international level. Proger is involved in design, project management and consulting services. Over the years, the Pescara-based company has developed numerous complex projects in over 100 countries, distinguishing itself for technological innovation, sustainable approach and ability to manage major works.

Founded in 2000 in Italy, Gravity Media Italy is part of an international Group that is a world leader in production services, content and media solutions, serving sports, entertainment, conferences and information. The Gravity Media Group supports its partners in on-site or remote production, online streaming, graphic design, rapid-delivery highlights and white-label applications, offering integrated solutions for the management and distribution of events of all types and sizes on a global scale across multiple platforms.

“The entry of partners such as Allegrini Costruzioni, Proger and Gravity Media represents further confirmation of the attractiveness and international credibility of the Tour of the Alps,” said Stefano Deantoni, Marketing Director of Infront Italy. “These are leading realities in their respective sectors, united by a vision oriented towards innovation, quality and sustainability, values fully in line with those of the event. Their involvement strengthens the positioning of the Tour of the Alps as a strategic communication platform for brands that want to connect with an international audience through sport and territory.”