FORST's connection with the world of sports gains a new chapter. After joining Tour of the Alps in previous seasons, the famous South Tyrolean brewery, founded in 1857 in Lagundo, becomes this year's Premium Partner of the euro-regional stage race, scheduled from April 21 to 25 in Tyrol, South Tyrol and Trentino, and puts its signature on the white jersey for the best U25 young rider.

The agreement was finalized by Infront, a leading sports marketing company and strategic partner of #TotA for marketing and commercial rights and TV production and distribution.

Always linked to values like quality and tradition, FORST brings its commitment to innovation to the grand cycling scene, with a special focus on new consumption trends. Among these, FORST 0.0 stands out, the first non-alcoholic beer with zero degrees in all of South Tyrol, increasingly popular among audiences of all ages. Thanks to its ability to quench thirst and refresh without compromising authentic taste, FORST 0.0 represents a perfect blend of pleasure and well-being.

"The Tour of the Alps is much more than a cycling competition: it's a journey through unique territories where sport, nature, and culture intertwine. Supporting an event that highlights the connection between humans and mountains is a natural choice, in sync with our philosophy," said Cellina von Mannstein of FORST.

The Tour of the Alps white jersey boasts a prestigious history, with many champions having established themselves after winning it. From the most recent, Italian Antonio Tiberi, who then finished fourth in the Giro d'Italia, to British rider Tao Geoghegan Hart and Colombian Egan Bernal, winners respectively of Tour of the Alps and Giro d'Italia, and of a Giro and a Tour de France.

"In recent editions, the Tour of the Alps has revealed hidden gems about to explode on a global level. For this reason, the white jersey has a special weight and meaning for us," declared GS Alto Garda President Giacomo Santini. – "We are happy that FORST, a reality with roots in South Tyrol, one of the territories of our Euroregion, will dress the emerging talents of world cycling with its brand."