First Elia Viviani and then... Coca Cola! It's truly a great coup achieved by Lotto with Coca-Cola Europacific Partners Belux, who will be the team's supplier for the next three seasons.

"As Coca-Cola Europacific Partners Belux, we are proud to support the Lotto Cycling Team project," says Sebastien De Nolf, National Accounts Manager for Music & Sports at CCEP. "We are convinced that our products will provide cyclists and all team members with the necessary refreshment in the upcoming successful season."

Kenny Provyn, CCO of the Lotto Cycling Team, adds: "We are particularly excited to have a company like Coca-Cola as a partner in our team. They will provide us with Chaudfontaine, Fanta, Coca-Cola, Powerade, and Fuze Tea, among other products. The perfect partner for both cyclists and staff."

The Coca Cola name will not appear on the team's jersey, but certainly the entry of a global giant alongside a team that will return to being a protagonist in the WorldTour in 2026 is an important signal for the entire environment.