INTERNATIONAL WOMEN IN SPORTS DAY, THE TOUR DE FRANCE FEMMES TEACHES US THAT... GALLERY
WOMEN | 24/01/2025 | 11:13 "Now, when people ask me if I did the Tour, I can answer 'yes'". Kasia Niewiadoma, Évita Muzic, Elisa Longo Borghini... The champions of the Tour de France Femmes avec Zwift celebrate the new era opened in 2022, allowing the virtuosos of the Petite Reine to take all the spotlight they deserve. "We were missing a reference race for everyone, and that race is the Tour de France, the most beautiful race in the world," explains the event director Marion Rousse on the occasion of International Women in Sports Day, Friday, January 24. Each year, this event encourages the development of women's participation in sports, women's presence in sports governance bodies, the economy of women's sports, and its media coverage. It is precisely in this movement that the birth and rise of the Tour de France Femmes avec Zwift is inscribed. "The start of the Women's Tour made me feel that our sport had truly reached a professional level," says Annemiek van Vleuten, winner of the 2022 edition. "At first, it seemed like something for the guys, but seeing Marianne Vos wear it made me realize we were really fighting for this jersey." The event is broadcast on television in 190 countries, and the latest edition, with its epic epilogue on the slopes of Alpe d'Huez, generated 120 million views on social networks. The first Grand Départ from abroad brought together 250,000 spectators between Rotterdam and The Hague, in the Netherlands. The Fan Zones and race route attract tens of thousands of spectators daily at the start, finish, and roadside. According to a Kantar study conducted in 2024, 65% of the audience is familiar, and viewers are present for an average of 4 hours and 29 minutes to fully immerse themselves in the event. The media indicators reflect a true evolution, whose effects have already been observed, explains Marion Rousse: "This visibility has an impact on partners and their investments". "Salaries are higher," said South African Ashleigh Moolman-Pasio, who extended her career to experience the Tour and has since maintained her place in the world group. Also, the French Cycling Federation, partner of the Tour de France Femmes avec Zwift with the "Elles arrivent" operation, which allows 48 young licensed female cyclists to pedal on part of the champions' route, has recorded a significant increase in the number of women with licenses, almost 20% between 2021 and 2024. In 2025, riders have a new appointment with L'Étape du Tour de France Femmes avec Zwift 2025, to fly to Col de la Madeleine on August 2, 2025, under the same conditions as professionals, who this year will exceed the 1,000-kilometer race threshold with 9 stages. "Longer and more challenging stage races bring even more attention and promotion, and hopefully encourage even more women to jump on a bike," anticipates Kasia Niewiadoma, who won the title in 2024. The Tour de France Femmes avec Zwift on screens Since 2022, the Tour de France Femmes avec Zwift has become the most-watched cycling race after the Tour, with 5,400 cumulative hours of transmission internationally (190 territories). In 2024, the race was followed by 17 million French, with a peak of almost 3.5 million viewers at the arrival at Alpe d'Huez. The average audience for women's races in the Ardennes in Belgium was multiplied by 3 between 2023 and 2024, with a 62% audience share on VRT1 at the arrival of the Liège-Bastogne-Liège Femmes. The Paris-Roubaix Femmes avec Zwift was an immediate success when it was created in the fall of 2021. During the last edition, a peak audience of 1.4 million viewers was recorded for the arrival at the velodrome (+8% compared to 2023).
Prima vittoria tra gli under 23 per Lorenzo Mottes. Il trentino di Mezzolombardo, portacolori della Trevigiani Energiapura Marchiol, ha fatto sua la 72sima edizione del Trofeo Frare De Nardi per dilettanti che si è svolta a Vittorio Veneto nel Trevigiano....
La ripida ascesa verso "La Santissima" a Ronco di Gussago, nel Bresciano, ha messo le ali a Manuel Pupillo e Fabio Pisarra vincitori del Trofeo Maurigi per la categoria esordienti. Pupillo, del Team Senaghese Guerrini, ha colto la quinta affermazione...
Arnaud De Lie mostra di aver ritrovato la forma e di essere pronto per l'appuntamento con il Giro d'Italia e per quel sogno che si chiama maglia rosa. Il belga della Lotto Intercmarché ha interrotto un digiuno che durava dallo...
Quattro vittorie di tappa in sei giorni, vittoria della classifica generale e un dominio che non accenna minimamente a diminuire. Tadej Pogacar conquista anche la quinta e ultima tappa del Giro di Romandia 2026, lo sloveno, negli ultimi metri, ha...
Ci sono voluti sei anni da professionista per vedere Sebastian Berwick brindare al successo finale di una corsa a tappe. Dopo i secondi posti all’Herald Sun Tour nel 2020, al Tour of Alsace nel 2023 e al Tour of...
Con lo sfondo delle cime ancora innevate del Gran Sasso, è calato il sipario sulla terza edizione del Giro d'Abruzzo Juniores, con la tappa conclusiva svoltasi interamente nell'entroterra teramano, da Tossicia a Colledara. A brillare per il secondo giorno di...
Giornata da incorniciare per il Team Guerrini Senaghese a Paesana, nel Cuneese. A conquistare il 67° Gran Premio U.C.A.T. per juniores è stato Filippo Zanesi, 17 anni, pavese di Rognano, capace di finalizzare al meglio il lavoro della squadra. Zanesi...
La Vuelta España Femenina si apre nel segno di Noemi Ruegg. La 25enne svizzera della EF Education–Oatly, già vincitrice a inizio stagione del Tour Down Under U23, ha conquistato allo sprint la prima frazione della corsa spagnola, 113 chilometri da...
Si chiude con la tripletta di Tom Crabbe il Giro di Turchia 2026. Facendo valere nuovamente il suo spunto veloce, il belga della Flanders Baloise (già a segno nella prima e nella seconda tappa) è andato a far sua...
Mattia Ostinelli, comasco del team Alzate Brianza System Cars, ha vinto la 51sima edizione del Trofeo comune di Gussago Strade Bianche della Contea per allievi valida come prova dell’Oscar TuttoBici. Il giovane Ostinelli si è imposto allo sprint superando Giuseppe...
10
10
Ritratti
Oscar
Albi d'Oro
Se sei giá nostro utente esegui il login altrimenti registrati.