DECATHLON AND VAN RYSEL STRENGTHEN THEIR COMMITMENT ALONGSIDE AG2R LA MONDIALE FOR THE 2025 SEASON

MARKET | 09/12/2024 | 11:00
Riding the wave of the historic 2024 season with 30 victories, DECATHLON, naming sponsor since last year, and AG2R LA MONDIALE, the team's historic partner, will continue to join forces for the 2025 season. Rooted in shared values of solidarity and proximity, this collaboration, together with VAN RYSEL's commitment, the team's main equipment partner, will be further enhanced by a series of innovations.
Dominique Serieys, CEO of the DECATHLON AG2R LA MONDIALE team: "My enthusiasm is skyrocketing as the 2025 season approaches. The team's success is built on strong partnerships: DECATHLON and AG2R LA MONDIALE are more than just partners on paper, they are key supporters who share our vision and values. Similarly, VAN RYSEL and Skoda are committed to our performance pursuit. I am proud to rely on long-standing partners and welcome new partners who believe in us and put their full commitment into this collaboration. Their support allows us to strengthen our three teams and build competitive cyclist rosters for the future".

A New Sports Clothing Range by DECATHLON
DECATHLON takes a new step forward in its partnership with the team: from January 1st, 2025, the brand will equip all athletes and staff with a new range of sports clothing and accessories, further reinforcing its involvement in high-level sports.
Céline DEL GENES, Global Chief Customer Officer DECATHLON: "This partnership is the beating heart of Decathlon's vision: pushing limits, innovating, and offering cutting-edge products. After an incredible first year of shared triumphs, we are excited to expand our collaboration with the DECATHLON AG2R LA MONDIALE team. By equipping not just the athletes but the entire behind-the-scenes team, we recognize the value of all the heroes of this sport. Together, we not only compete at the highest levels but shape the future of cycling".

Innovation for Performance
With one of the most comprehensive product catalogs on the market, DECATHLON has implemented a strategic change in recent years by developing an ever-evolving sports clothing line through innovative collaborations. This success with customers has spontaneously led the brand to extend its partnership by providing essential everyday products: shoes, technical clothing (excluding jerseys and bibs), bags, and other indispensable accessories.

A Partnership Beyond Athletes
DECATHLON is proud to support not only the athletes but also the entire staff: sports directors, assistants, physiotherapists, team managers, and many others. Aware of the fundamental role these people play in the team's overall performance, the brand has committed to providing high-quality products perfectly suited to their needs.
This extended partnership reflects the shared ambition of DECATHLON and the team: pushing limits on and off-road.

VAN RYSEL's Renewed Commitment as the Team's Main Partner
A crucial partner for the team's sporting success, VAN RYSEL brings its expertise and mastery, and reaffirms its commitment for 2025 by becoming the designer and official supplier of the team's cycling kits. To mark the occasion, the new jersey now combines performance and identity. This new kit developed in a wind tunnel, with its component choices and structure designed for aerodynamic efficiency, is a tribute to the thrill of speed and is ready for extraordinary new performances.

Nicolas PIERRON, VAN RYSEL Leader:
"VAN RYSEL is the only brand in the world to design a complete outfit for cyclists. By reaffirming our commitment to the DECATHLON AG2R LA MONDIALE team with specialized clothing, we optimize athletes' performances and achieve significant marginal gains, pursuing a collaboration based on the common goal of top-level performance".

RCR-F, a New Bike to Dominate Sprints!
Starting this season, the RCR and XCR will be joined on the roads by the RCR-F, an even more powerful bicycle that will launch classic athletes and sprinters to unprecedented levels. Designed to slice through the air with speed, the RCR-F redefines the standards of aerodynamic bikes.

An Iconic and Recognizable Look
Helmets and glasses, distinguished by the iconic VAN RYSEL green, give athletes a unique style and greater visibility in the peloton.

SKODA, New Official Technical Partner
The Czech brand joins DECATHLON AG2R LA MONDIALE and will equip all three teams in the upcoming seasons.

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