Red Bull – BORA – hansgrohe begins the 2026 season together with Specialized with a new look, while remaining true to its history. The new jersey is more than just a design update. It is the continuous evolution of the uniform with which the team marked an important milestone at the Tour de France.

Created in collaboration with Specialized and inspired by the aviation world, a fundamental element of Red Bull's DNA, the jersey combines speed, precision, and lightness in a visually impactful image. A look that conveys performance.

The new jersey debuted as part of the Peloton Project, a spectacular endeavor and symbol of the team's ambition: nine riders lifted an airplane using only muscle power, a perfect example of teamwork and technical innovation. A preview of what is to come.

Evolution of a Success
The new jersey is based on the design language of recent years. After the dominant Racing Blue of 2024 and the more balanced color combination with increased white presence in 2025, a lighter Dynamic Blue now adds fresh accents to the light base color optimized for heat.

This color combination was first introduced with the successful limited Tour de France edition: a look that created immediate recognition and now reaches a subsequent evolution stage. The impactful blue shoulders become a distinctive element: clear, visible, and unique in the group.

Design that Takes Off
The dynamic stripes on the front of the jersey symbolize speed and aerodynamics. Their visual language is inspired by the zig-zag elements of aviation, a direct reference to Red Bull's flying DNA.

This link between cycling and aviation is also reflected in the photoshoot: the new jersey was presented inside an original Red Bull parachute, which had been in flight just a few days earlier with a Red Bull athlete. In this context, European Junior Champion Karl Herzog, U23 World Champion Lorenzo Finn, and Grand Tour stars Florian Lipowitz and Primož Roglič showcase the new look: confident, focused, and ready for the upcoming season. In addition to the UCI WorldTeam, the Red Bull – BORA – hansgrohe Rookies and the Grenke – Auto Eder junior team will also race with the new look.