He had promised a surprise, Wout van Aert and this time... he truly delivered. The Belgian becomes an entrepreneur of himself and launches "WVA Mobile", his mobile device subscription service.

«With "WVA Mobile" I want to create a new space to give my fans the opportunity to have a glimpse into my world: the races, the stories and the moments that you normally don't see» explained the Visma | Lease a Bike rider who is preparing his return to racing after being forced to withdraw from the Tour de France due to an elbow injury.

Currently WVA Mobile offers two pricing plans. Those who choose the "Sprint" plan, the more affordable option, have access to a standard phone plan, while those who opt for "Monument", the more exclusive option, will be able to enjoy access to exclusive content and virtual bike rides.

Van Aert's first exclusive content will be available to subscribers starting from the Vuelta a España: «It's exciting, and as far as I know, no other cyclist has ever done anything like this before».