For the rest of his career and beyond, Tadej Pogačar will wear DMT shoes. The Verona-based company from the Zecchetto Group and the Slovenian cycling superstar have signed a partnership with no expiration date, effectively binding them together forever. The partnership began in 2019, during Tadej's first season as a professional, and has grown stronger year after year.

While Pogačar's growth over the years has been exponential, to say the least unstoppable, DMT's has kept pace. The same research and attention to detail that characterize Tadej have defined the company. With and thanks to him, the Verona-based company launched its lace-up model on the market, which has gradually evolved and today presents itself in the top-of-the-line model of the Pogi's Superlight, the wings with which the Slovenian has won practically everything there was to win.

Today, in Barcelona, the hunt for his fifth Tour de France will begin, which would allow him to equal Jacques Anquetil, Eddy Merckx, Bernard Hinault, and Miguel Indurain among the all-time record holders.

"With DMT I started winning and I will continue to do so - said Tadej Pogačar -. It's the perfect shoe for me, we've worked together to improve it and bring it to the highest possible level. They believed in me from the beginning and continuing this journey with them was a simple choice".

"I believe this is not simply a contract renewal, but rather the confirmation of a shared path that goes far beyond a partnership - explains the founder of Diamant and the entire Zecchetto Group, Federico Zecchetto -. Daily work, the courage to take risks, and the willingness to build something that leaves a mark over time are all characteristics that define the company and that we found in Tadej. We are bound to the incredible athlete but, perhaps, we are even more bound to the values of his character".

"It's truly incredible how far we've come with Tadej since we met him - said Philippe Zecchetto, CEO of Diamant -. Over the years he has maintained the same discretion and humility in his approach to the company and our entire world, but his class has pushed us to aim ever higher. I'm thrilled that Tadej will be with us forever, I believe our company perfectly reflects his values".