Cycling takes center stage in international diplomacy. On the occasion of the G7 summit hosted in Évian-les-Bains, French President Emmanuel Macron chose an original and symbolic gift for the heads of state and government present: a personalized Look bicycle, created to promote the UCI Road World Championships that will take place in Haute-Savoie in 2027.

Donald Trump and the other G7 leaders thus left Évian with a decidedly special souvenir. The French president's choice represents a prestigious showcase for cycling and for the major world championship event that France will host in two years, bringing the Look brand and the Haute-Savoie region into the international spotlight.

Each bicycle was personalized with the national flag of its respective recipient painted on the fork. A detail that makes each example unique: the Italian flag for Giorgia Meloni, the German flag for Friedrich Merz, the British flag for Keir Starmer, the Canadian flag for Mark Carney, the Japanese flag for Sanae Takaichi, and the American flag for Donald Trump.

The initiative was also welcomed favorably by the International Cycling Union. "We thank Emmanuel Macron for choosing to promote the UCI Road World Championships during the G7 summit being held in Évian-les-Bains, France," said David Lappartient, president of the UCI.

The gesture confirms the growing importance of cycling as a tool for territorial promotion and sports diplomacy. The 2027 UCI World Championships in Haute-Savoie are shaping up to be one of the most anticipated events on the international calendar, and their presentation before the leaders of the world's major economies represents an unprecedented opportunity for visibility.

From the Alpine roads that will host the future world championship races to the tables of international politics, the message sent by France is clear: the countdown to Haute-Savoie 2027 has officially begun.

photo archive Look