In 2026, Nuova Ciclistica Placci changes its name to ExtraGiro Race S.S.D. a r.l., chaired by Marco Selleri, and will exclusively dedicate itself to organizing cycling and trail running events.
Meanwhile, Communication Clinic S.r.l. strengthens its consulting and communication role through the ExtraGiro division and brand under the direction of Marco Pavarini, outlining the new operational structure of the organization that, from 2017 to date, has organized numerous cycling events with the assignment of 13 world and national titles, including the 2020 World Cycling Championship in Imola.
A choice that represents not a discontinuity, but the natural evolution of a growth path oriented towards specialization and management of high-level sporting events, started in 2017, when the organizational expertise developed with the Giro Pesca e Nettarina di Romagna by Marco Selleri's Romagna group met the entrepreneurial vision of Marco Pavarini and his Emilian team, leading to the relaunch of the Giro d'Italia Under 23.
ExtraGiro Race
ExtraGiro Race S.S.D. a r.l. is the new name adopted by Nuova Ciclistica Placci 2013, which encompasses all organizational activities of cycling races for professionals, amateurs, and young riders. The president is Marco Selleri.
2026 already includes a rich calendar of professional cycling races under ExtraGiro Race's organizational direction. With a new development in the works, to be announced this week, the calendar currently includes prestigious races such as the Giro Ciclistico Città Metropolitana di Reggio Calabria on April 10, the Giro della Magna Grecia from April 12-16, Lyon–Torino from July 1-3, the Giro Giovani (Juniors category) from July 29 to August 1, and the Giro della Romagna Pro on September 20.
Among the 2026 novelties is also the launch of organizing important trail running events, confirming an increasingly cross-cutting approach to outdoor sports and territory-linked events.
ExtraGiro – consulting, services, and communication
The ExtraGiro division of Communication Clinic S.r.l., under Marco Pavarini's direction, confirms and expands its consulting, operational services, and communication role, with a focus on cycling, sustainable mobility, tourism, corporate social responsibility, and territory promotion.
Areas of intervention:
- Consulting and design: strategies and action plans for cycling, sustainable mobility, and tourism;
- Operational services: event management, permanent signage (vertical and ground), tourist route mapping, mobility software, and ESG data collection;
- Communication: integrated campaigns, employer branding, video production, and digital tools;
- Special projects: international editorial platform on bicycles and tourism for targeted visibility and social responsibility initiatives.
With this new organization, capable of fully leveraging the synergies acquired in the meantime, ExtraGiro Race SSD and the ExtraGiro division of Communication Clinic strengthen the two souls that have guided their development: on one side, high-profile sporting events, on the other, projects that see bicycles and sustainable mobility as a growth tool for territories.
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