Until October 5th, during L'Eroica, SIDI will be present with a dedicated space for the new SS26 collection and an exhibition that tells over sixty years of excellence in cycling. An opportunity to celebrate the deep connection between the brand and the sport, in a context that unites the past and future of two-wheeled adventures.

Visitors can admire twelve iconic footwear worn by champions who made world cycling history, from Francesco Moser to Miguel Indurain, from Paolo Bettini to Peter Sagan, up to Chris Froome. A special display that celebrates the brand's tradition and its indissoluble connection with the greatest protagonists and "Heroic" figures of this sport.

Among the shoes on display will be Tenacia, a model specifically designed for L'Eroica in Gaiole in Chianti and presented at the 2024 edition. Inspired by 1970s cycling, Tenacia marks a return to origins in terms of style and functionality, but also brings SIDI's growing experience in using the best materials: unlike shoes of the past, there's no longer leather, but a light and resistant microfiber. It also features unique details, such as the SIDI logo applied on the heel and the L'Eroica logo on the tongue.

Tenacia can be seen and tried directly at the SIDI truck in the exhibition area. Alongside it, visitors can discover Polvere, the new gravel shoe born from the collaboration with L'Eroica, together with the novelties of the SS26 collection, a symbol of a brand that continues to innovate without ever forgetting its roots.

With its presence at L'Eroica, SIDI not only brings technical innovation and top-level products but creates a direct relationship between the brand, the product, and the cycling community.