First times, especially the important ones, should be celebrated properly: for Ursus, the 2025 Giro d'Italia represents the first time as a partner of a World Tour team, Team Picnic-PostNL.

After various participations in the Giro d'Italia alongside Professional teams, for the company from Rosà, this is the first time alongside a World Tour team. An opportunity to give cycling and Ursus brand enthusiasts a privileged perspective on everything that represents life at the highest levels of world cycling, especially over a three-week period.

This is how #BehindTheRace is born, the project through which Ursus will tell its first season alongside Team Picnic-PostNL in the three grand tours (Giro d'Italia, Tour de France, and Vuelta a España) through the lens of Poci's Pix photographic crew, which will have privileged access to everything that happens in a World Tour team's 'paddock', before, during, and after the race.

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