
Who will be the next rising star of road cycling? To find out, Red Bull – BORA – hansgrohe has launched Red Bull – BORA – hansgrohe RISING, a brand new global talent scouting challenge that offers aspiring cyclists from every corner of the world the opportunity to showcase their potential and the chance of a lifetime: a path in one of the most prestigious teams in this sport.
By combining digital scouting, real-world performance monitoring, and elite-level assessment, the program builds on the success foundations of the Red Bull Junior Brothers initiative, which discovered talents like Latvian cyclist Georgs Tjumins and Austrian prospect Anatol Friedl – both now rising with Red Bull – BORA – the hansgrohe, grenke – Auto Eder U19 team. This time, the program is open to male cyclists aged between 15 and 19 years old, reaching a broader audience compared to the past.
Georgs Tjumins: "I would never have imagined being seen by a top team like Red Bull – BORA – hansgrohe. However, this program gave me the opportunity to prove myself, and now I'm racing with a clear goal: reaching the WorldTour. Everything started with an opportunity, and I seized it. That's why I can truly recommend Red Bull – BORA – hansgrohe RISING to young athletes".
Athletes can now register at redbullborahansgrohe.com/rising and qualify in three different ways: completing selected Strava segments, participating in in-store tests at 20 specialized stores worldwide, or sharing TrainingPeaks data. The top-performing cyclists will be invited to the Red Bull Experience Week in August 2025, hosted at the Red Bull Athlete Performance Center (APC) in Austria. There, participants will undergo professional-level assessments, training, and consulting by Red Bull – BORA – hansgrohe and grenke – Auto Eder coaches. The most promising talents may be offered development contracts or long-term support within the Red Bull – BORA – hansgrohe system.
John Wakefield, Development Director of Red Bull – BORA – hansgrohe: "Red Bull – BORA – hansgrohe RISING is a new data-driven talent project that marks a new beginning in athlete development. Open to cyclists worldwide, it focuses on performance and potential rather than background, breaking away from traditional scouting models. Building on the Red Bull Junior Brothers Project, this next-generation program offers a more inclusive and modern approach to identifying and developing the next wave of cycling talents".
Ralph Denk, CEO of Red Bull – BORA – hansgrohe: "Talent development has always been a fundamental part of our philosophy at Red Bull – BORA – hansgrohe. With Red Bull Junior Brothers, we took a bold step towards finding the best cycling prospects globally, and the results spoke for themselves. Now, with Red Bull – BORA – hansgrohe RISING, we're building on that success with a more structured, data-driven, and inclusive approach. This program offers young athletes worldwide the opportunity to be seen, supported, and developed at the highest levels. I'm excited to see who will step forward next".
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