In 2025, the collaboration between Tre Caratteri and RCS Sport continues, confirming the craft brewery's presence in the Hospitality area of two prestigious cycling events: the Tirreno-Adriatico (March 10-16) and the Giro d'Abruzzo (April 15-18). Guests and enthusiasts will have the opportunity to experience a sensory tasting of Tre Caratteri beers both in the start village and in the catering and open bar service at the finish, in an exclusive context dedicated to excellence and conviviality.

A project born from a passion for craft beer

Tre Caratteri was born from the friendship and vision of Rocco Menna, Alessandro, and Nicola, three Abruzzo entrepreneurs from Vasto (CH) with different paths and personalities, but united by the same mission: to make known and spread the quality of Italian craft beer, targeting national and international markets. The brewery has chosen to concentrate its production in Sicily, in the province of Catania, an extraordinary territory that gives the beers unique characteristics thanks to the use of local raw materials and pure water from Etna.

During the events, Tre Caratteri will present three of its most representative labels:

• BRAKE – American Pale Ale

• INSEGUIRE – Imperial Stout

• DISTANZA – Belgian Dubbel Ale

The value of the partnership with RCS Sport

"Being present in major cycling events allows us to strengthen our visibility and introduce our products to an international audience," comments Rocco Menna, sole administrator of Tre Caratteri. "Since the company's inception, we have believed in the value of sport as a promotional vehicle and support various initiatives in this area. Cycling, along with football, is among the best tools to spread our brand: we are also partners of SS Lazio. We thank RCS Sport for this valuable opportunity and hope to extend the collaboration to other important events in the future".