Mapei, together with Mapei Sport, once again sponsors the Maratona delle Dolomiti (Maratona dles Dolomites in Ladin language), the iconic gran fondo cycling event scheduled for Sunday, July 5th in Badia (BZ), confirming its commitment alongside sport and the territory.

Now in its 39th edition, the competition represents a highly anticipated appointment, capable of attracting 8,000 cyclists from over 85 nations to the spectacular Dolomite roads, united by their passion for challenge and nature. Participants will be able to compete on three routes: the Maratona course of 138 km, the Medio course of 106 km, and the Sellaronda course of 55 km, all starting from La Villa and finishing in Corvara along some of the most famous passes in the Dolomites.

Pax, a dream of peace to share

The theme of the 2026 edition is "Pax," peace, which inspires the entire event by inviting athletes and enthusiasts to transform every pedal stroke into a gesture of responsibility and hope. The new Maratona logo interprets the peace flag in a contemporary way, with decomposed and mixed colors that reflect the chaos of the world and the mind, emphasizing the need to find balance, dialogue, and harmony through movement and sharing.

Mapei Sport at the service of athletes

For the 2026 edition as well, Mapei Sport will be present at the Maratona Village with a dedicated area, where the staff will make their expertise available to meet the needs of cyclists, offering advice on preparation, training, and recovery, with the goal of promoting a healthy and active lifestyle. The Mapei Motorhome will be the meeting point for athletes and visitors during the event days, while the Mapei brand will be widely visible on the race course, on signage, and on all major official communication materials.

A constant commitment to sport

For almost ninety years, Mapei has stood alongside the world of sport in numerous disciplines, interpreting this commitment as a concrete expression of its closeness to people and territories.

The Mapei-cycling partnership has deep roots in its DNA, which led the company in 1993 to enter the world of two wheels by supporting a professional cycling team. Until 2002, Team Mapei collected 654 international victories, becoming a symbol of excellence and organization. The company's philosophy of "winning together" translated into memorable successes, consolidating the bond between Mapei and world cycling.

Today this passion continues with targeted sponsorships such as the Maratona delle Dolomiti, the Re Stelvio Mapei, the Colnago Cycling Festival, and the role of Main Sponsor of the UCI Road World Championships since 2008. Passion, hard work, determination, and teamwork are founding values of the company, which have always bound it inseparably to sport.