For several years now, DMT has been a loyal partner of two races with eternal appeal: Strade Bianche and Milano-Sanremo. The former is relatively young and in just a few years, with the spectacle of gravel roads and the charm of Siena, it has climbed every hierarchy, capturing the hearts of fans and riders alike. The Classicissima needs no introduction—300 kilometers of a slow "crescendo" that culminates in the most beautiful 20 minutes of the year between Cipressa and Poggio.
On the feet of Tadej Pogačar, DMT has conquered Strade Bianche three times—and for this reason, a special sector at Colle Pinzuto will be dedicated to the world champion, making him the only one alongside Fabian Cancellara to have a special marker—while Sanremo remains a dream yet to be realized, hoping that this could be the year. The Slovenian champion will rely on his POGI'S, but he won't be the only one wearing DMT in the peloton, because the Unibet Rose Rockets in their entirety will wear shoes from the Verona-based company, some in POGI'S and others in KR0 EVO, depending on their preference between laces or dual Boa closure.
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