The Tadej Pogačar Foundation, in collaboration with UAE Team Emirates, launches a special project to celebrate Tadej Pogačar's victory at Strade Bianche 2025. An initiative with a strong symbolic and solidarity value, designed to transform a memorable sporting achievement into a collector's item.

75 unique pieces for a great achievement
75 numbered keychains have been handcrafted, using authentic fragments of the tires with which Pogačar conquered the Sienese roads. Each piece is enclosed in a box, personally autographed by the Slovenian champion and accompanied by an authenticity certificate signed by UAE Team Emirates, directly testifying to the connection with the sporting feat.

Design and artisan production
The design and production were entrusted to Eevye, a Bergamo-based company specialized in artisan creations, which transformed the idea shared with the Foundation into an exclusive object, expressing care and attention to detail.

A solidarity project
The proceeds from the sale will be dedicated to the activities of the Tadej Pogačar Foundation, committed to promoting sports access among young people. Additionally, five keychains will be auctioned to raise further funds and strengthen the message of sharing and social commitment that inspired the project.

Availability
The keychains are exclusively available on www.eevye.it at a price of 200 euros.

A piece of wheel, a piece of history.
An authentic tribute to Pogačar's victory, born from the commitment of his Foundation and the collaboration with the team that accompanies him in his successes.