Specialized officially inaugurated the Vigo Store last night, the new reference point for all cycling enthusiasts, born in one of the most iconic locations of Italian sports history: the Vigorelli Velodrome in Milan.

The Vigorelli is not simply a place: it is a symbol. A temple of two wheels, which has seen legends, feats, and revolutions on pedals pass through. Today, that place full of memory opens up to the future and comes back to life with a project that unites vision, design, and innovation.

The Vigo Store represents much more than a store: it is an exclusive space, curated in every detail, designed as a contemporary cycling boutique. An environment where every product, every service, and every Specialized experience finds a home, in a continuous dialogue between performance, technology, and style.

The opening evening saw the participation of numerous guests, including representatives of local institutions, industry stakeholders, ambassadors, athletes, and Specialized Bicycle Components Founder and President Mike Sinyard. A unique opportunity to celebrate a project that marks a strategic moment for the brand's development in Italy, in an urban context - between Vigorelli, CityLife, and Milano Sport - in full transformation and a symbol of Milan looking ahead.

"The Vigo Store is both a symbolic and concrete place for us: it takes shape in a historic point for cycling, but looks to the future with an international perspective and attention to detail that reflects the soul of the brand. It is a statement of intent, a way to be even closer to our community and the territory," commented Ermanno Leonardi, CEO of Specialized Italy.

With this new opening, Specialized renews its commitment to promoting cycling culture and offering spaces dedicated to those who live it every day, with passion, style, and a sense of belonging.

"Seeing a place like Vigorelli come back to life through cycling, and being part of it with Specialized, is truly exciting. This store is more than a destination: it is a statement about where we come from and where we want to go," declared Mike Sinyard, Founder of Specialized Bicycle Components.

Specialized Vigo Store - Velodromo Vigorelli - Via Arona 19, - Milan