This week will be memorable for all cycling enthusiasts. On Tuesday, May 20th, on the eve of the Giro d'Italia stage arriving in Castelnovo ne' Monti, Merida Italy inaugurated its first official store in the country, just a stone's throw from its headquarters, at Via Garonna 15.

A store designed to become a reference point for the local community, and also a tangible symbol of the Merida philosophy: quality, variety, and passion for every cycling discipline, from road to off-road, including gravel and city bikes.

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